Integrated Marketing Manager, DTC / eComm
Job Description The Opportunity: The Integrated Marketing Manager will be responsible for developing and managing cross-discipline, cross-channel, and cross-platform marketing plans to support business initiatives. What Your Impact Will Be: Key Responsibilities:
- Establish the blueprint and approach for documenting, sharing, and managing integrated marketing plans.
- For brand-specific DTC launches and multi-brand commercial campaigns, create and manage integrated plans in collaboration with key stakeholders within the Ecommerce team and with our internal partners, including GBT, PR, Influencer, and others.
- Develop collaborative and supportive working relationships with internal partner teams.
- When applicable, guide external partner support as a component of integrated campaigns.
- Monitor adherence to plan timelines and support shifts/modifications as required based on business needs.
- Plan for and oversee commercial/retail marketing events, whether digital or IRL.
- Partner with Ecom Analytics to define standardized reporting for integrated campaigns.
- Manage the compilation, in collaboration with marketing channel owners and others, of campaign/channel/tactic results as part of campaign recaps.
Key Success Goals Include:
- Establishment of a new process and tools for integrated multi-channel campaigns.
- On-time launch of managed campaigns, across all tactics.
- Adherence to integrated plans.
- Adoption by partners of new integrated campaign reporting process and documents.
Qualifications What We’re Looking For:
- 5+ years integrated marketing experience in a consumer marketing organization.
- 8+ years of experience in ecommerce, digital marketing, and/or multi-channel retail.
- Ability to thrive in a fast-paced environment and comfort adjusting to frequent business pivots.
- Data-savviness and ability to talk to data-driven insights.
- Record of building collaborative cross-functional relationships.
- Proven ability to influence colleagues and senior management.
- Strong presentation skills – both PowerPoint and verbal skills - to build out and share strategies with leadership and partners.
- Strong project management skills – familiarity with Monday or similar project tools a plus.
The annual base salary range for this position is between $132,000 and $147,000. This range is indicative of the projected hiring range; however, annual base salary will be determined based on a candidate’s work location, skills, and experience. Additional Information Don’t meet every single requirement? At Our Company, we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. How We Work: We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:
- We collaborate: Being a part of Our Company means being part of one team with shared values and common goals. Every person counts, and working closely together always brings better results. Partnership is our process, and our collective capabilities are our superpower.
- We innovate: At Our Company, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have a real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.