Market Manager (Florida)
About the job
Overview
The Market Manager is an expert and advocate in the assigned multi-state region who is passionate, connected, knowledgeable and pioneering. This role focuses on growing the WM marketplace through a variety of in person touch points that include effective sales support activities, regional event & marketing partnerships and reinforces the brand’s authenticity as a category leader. The Market Manager leads the market through authentic, meaningful and impactful programming.
The Impact You'll Make
- Manage specific regional territories to achieve marketing goals & objectives.
- Our customer base by increasing full funnel customer acquisitions.
- Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”.
- Enhance client relationships through meaningful engagement and support activities.
- Manage existing relationships and engage new potential customers.
- Execute culturally relevant strategies & programs that support WM clients, customers and the industry.
- Liaises with the our Cultural and Events department to suggest locally relevant activations.
- Executes programming within an allocated marketing budget.
- Understands regional marketing plans and tailoring them to maximize field market spend.
- Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market.
- Develops strategic partnerships with culturally relevant partners.
- Evaluates partnerships, events, campaign and marketing strategies’ return on investments (ROI).
- Supports overall revenue and marketing team goals and programs.
- Collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds.
- Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting.
- Drive company owned vehicle for business events.
- Meet or exceed regional OKRs/KPIs that contribute to overall marketplace health.
- Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback
- Effectively manage stakeholders to achieve regional market OKRs.
What You've Accomplished
- Bachelor’s degree in business, marketing, communication or other related field.
- Minimum of 7 years experience in marketing or other related management role; minimum of 12 years of experience if candidate does not have a degree.
- Knowledgeable of cannabis marketing best practices
- Professional, philanthropic, and/or community experience in the cannabis industry
- Experience with marketing tools and software
- Experience working in the technology industry
- Ability to interact with people of all different levels and backgrounds in a team environment
- Excellent organization and communication
- Leadership, problem solving, and networking skills
- Must have a valid drivers license
- Ability to travel up to 80%
2024 Benefits For Full Time, Regular Employees - Physical Health benefits: Medical, Dental & Vision:
- Employee - employer paid premium 100%
- Company contribution to a HSA when electing the High Deductible Health Plan
- For plans that offer coverage to your dependents, you pay a small contribution
- Mental Health benefits:
- Free access to CALM app for employees and dependents
- Employee Training
- Mental Health seminars and Q&A sessions
- Basic Life & AD&D - employer paid 1x salary up to $250,000
- 401(k) Retirement Plan (with employer match contribution)
- Generous PTO, Paid Sick Leave, and Company Holidays
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings - including a company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Family planning/fertility
- Identity theft protection
- Legal access to a network of attorneys
- Paid parental leave